It’s a complete technical tour de force too, featuring (cliché alert) Formula 1 technology for the road. That means its V12 engine is coupled to a so-called Hy-Kers system (effectively making it a hybrid, complete with chunk-sized battery pack) driven through a seven-speed automatic gearbox.
That combined little lot means it produces in excess of 900 horsepower and – important when you’re a supercar maker that’s into willy-waving – it’ll reach 186 mph in 2 seconds faster than its British rival from Woking. Which we imagine will matter to its owners.
While our battle to get on the stand (and a press scrum around it which ranked second only to British tabloid reporters around the Duchess of Cambridge) meant we struggled to truly stand back and drink in the car, we grew to like its looks. It might be extreme but it didn't feely stupidly gratuitous in the way the nearby Lamborghini Veneno did.
Should you have a spare Million-odd euros sloshing around to buy one, you’d better hope you’re on first-name terms already with some important people in Maranello (it might help if your second name is Clapton or Mason). Because only a couple of hundred will be made and you need to be "selected" in order to get one – just like you did with the Enzo that this car "replaces".
We suspect that, for most Ferrari fans, it’s this sense of true stardom that the brand’s really all about. Which if you’re into it, means that all there’s left to get your heard around, is a truly spectacularly silly name.